Create unique, accurate page titles
A title tag tells both users and search engines what the topic of a particular page is.
The <title> tag should be placed within the <head> tag of the HTML document. Ideally,
you should create a unique title for each page on your site.
If your document appears in a search results page, the contents of the title tag will usually appear
in the first line of the results. Words in the title are bolded if they appear in the user's search query.
This can help users recognize if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of
important information like the physical location of the business or maybe a few of its main focuses or offerings.